PurColor

Custom colors to give you a realistic, lifelike image.

PurColor technology enhances the quality of the content you watch with vibrant and vivid colors. It enables the TV to display a wide range of colors for optimal picture performance and transforms your viewing experience into an immersive experience for all your senses.

Upscale to 4K

Watch your favorite content in 4K

Ultra 4K upscaling ensures you get the content you love in up to 4K resolution.

Samsung Tizen Operating System

Take your entertainment to the next level with Samsung Tizen OS.

Take advantage of the many features your TV has to offer with the latest apps and services on Samsung Tizen. Enjoy free live TV channels and thousands of movies on your TV with Samsung TV Plus, and seamless cloud gaming with Gaming Hub. You can also manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings.

Q-Symphony System

Perfect synchronization between TV and soundbar

Surround yourself with the wonderful sound harmony of your TV and soundbar. Q-Symphony technology allows the TV and soundbar speakers to operate simultaneously for a better surround sound effect, without muting the TV speakers.

Contrast Optimizer

Enhanced depth and color perception

Contrast Optimizer dynamically adjusts your screen's contrast, resulting in an enhanced sense of depth and color when viewing content.

 HDR (High Dynamic Range)

Better contrast with rich dark tones and bright light tones

HDR increases the ratio between the brightest and darkest areas of a scene so you can enjoy a wide range of colors and visual details, in both bright and dark scenes.

Automatic Low Latency Mode (ALLM)

Faster, smoother gameplay characterized by low input latency

Automatic Low Latency Mode automatically sets the ideal latency settings for your games, allowing for smooth gameplay and seamless response to your commands.

Motion Xcelerator

Experience a smooth motion-optimized image

Experience a crisp image experience in which Motion Xcelerator automatically estimates and predicts motion between frames to improve the fluidity of motion on your screen.

Adaptive Sound

Enjoy audio optimized for your content

Adaptive Audio includes Audible Scene Intelligence, which optimizes audio based on real-time scene analysis by content type.

OTS Lite

Immersive virtual sound that tracks movement on the screen

3D surround sound, made possible by the sound from the virtual overhead channel, lets you immerse yourself in the audio experience with all your senses.

Bezel-less display

More screen, less bezels

The sleek, streamlined design of the Samsung TV draws you into the purity of the picture on the screen. Its simple, bezel-less design makes your screen look stunning from any angle.

Adjustable stand

Adjust your TV without spatial limitations

Optimize your viewing experience by easily adjusting the height and width of the adjustable TV stand. It's also the perfect stand to perfectly position your soundbar underneath.